April Palmer — Insurance Girl

A direct line to April, not a call center.

I am the founder of Insurance Girl, LLC, and a partner with UBP Insurance. Throughout my career, I have built a reputation for simplifying one of the most complex and costly aspects of life—health insurance. Licensed nationwide, I lead a team of dedicated agents who share my commitment to helping individuals, families, and business owners make confident, informed decisions about their healthcare coverage.

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How Insurance Girl Got Started

Before specializing in health insurance, I built a successful career in financial services. That experience gave me a unique perspective on the vital connection between healthcare coverage and financial security. I believe health insurance is more than a healthcare decision—it is one of the most important forms of financial protection a person can have.

By combining industry expertise with a client-focused approach, I have built a large and loyal client base across the country. I am passionate about educating clients, advocating for their best interests, and helping them navigate an often-confusing insurance landscape with clarity and confidence.

Born and raised in Fort Worth, Texas, I am proud to still call it home — where I live as a devoted wife and mother of four boys, balancing professional success with a deep commitment to family and community.

Credentials That Back Every Recommendation

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Women-Owned Business

Insurance Girl is an independently owned and operated insurance agency founded by April Palmer — a women-owned business built on the principle that clients deserve honest guidance, not a sales quota.

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Independent Agent — No Carrier Affiliation

As an independent agent, April is not employed by or contracted exclusively to any single insurance carrier. Every plan recommendation is based on your situation, not on which company pays the highest commission.

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Licensed Nationwide

April holds active insurance licenses across the United States, serving clients from Haslet, TX, to nationwide with the same direct, personal access on every call.

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Operating Since 2017

Insurance Girl has been placing clients in the right coverage since 2017 — seven-plus years of carrier relationships, plan knowledge, and client outcomes that inform every consultation.

Your Questions About Working With an Independent Agent

  • Why should I use an independent insurance agent instead of going directly to a carrier?

    An independent agent like April shops plans from multiple carriers at the same time, so you see every real option available to you — not just one company's lineup. You get a comparison, a plain-language explanation of the differences, and help with enrollment. The carriers pay April's fee, so it costs you nothing extra.

  • What makes Insurance Girl different from a captive insurance agent?

    A captive agent works for one carrier and can only sell that company's products. April is independent — she has contracts with multiple carriers and compares them all for every client. That independence means her recommendation is based on what fits your situation, not on which plan her employer tells her to sell.

  • Can April help me with insurance if I live outside Texas?

    Yes, April holds an active license and serves clients across the United States. Whether you're in Texas or another state she's licensed in, you get the same direct access—a real conversation with April, not a call center handoff to whoever is available.

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Get a Straight Answer From a Real Person

Call or reach out and you get April — the same person every time, no hold queue, no hand-off.